I design products from idea to production code. I start with the story: what a product is for, how it speaks, and how the whole journey feels. Then I bring clarity to it and build it.
On 0→1 teams I bring both ideas and execution. I dig into the platforms I build on and systemize the design work so the team moves faster. Agentic workflows let me do that across whole platforms, well beyond my own team’s scope.
Lately I’ve been building in the consumer space: Doyouplay, a social tennis app, Relic Timer, a meditation timer for iOS, and Ramona, a voice-first AI meditation companion built with Shinzen Young. Relic’s first version took two days. I also design and build media tools at Netflix. Earlier, I was at BuzzFeed and VTS.
I do my best work with startups and small teams: embedded, running design sessions and working alongside engineers in code.